18. CraigsList – Some things don’t ship very well. Other things may make you feel uncomfortable to sell to someone across the country. Anytime you’re selling a large item or something you just don’t want to ship, Craigslist is a great place to go. It’s simple to list your item (again, take good pictures!). If you don’t like the idea of putting your phone number out there, the interested individual can send you a message to your inbox without even getting your email address.
Whether for high school students or adults, you can monetize your expertise by teaching people with less experience or knowledge than you in that subject area. You can work with an established group like Kaplan for, say, SAT tutoring, or you could try hanging out your own shingle and making your services known either to students, parents and schools in your community. If you are targeting adults, you can create your own website or list your services with adult tutoring companies.
Bad product picks could hurt your brand. Chances are good that if you’re including an affiliate link in your content, then you’re willing to put your full support behind the product. However, if the reputation of that product should sour with the public and you fail to catch it, that recommendation of an untrustworthy product could hurt your brand.
Amazon launched back in 1994 and, two short years later, they developed their Amazon Associates program. In so doing, Amazon was able to increase exposure to their marketplace by enabling web developers and site owners to work as evangelists for their products. It helped drive more traffic to Amazon while giving these business-minded individuals the opportunity to generate more revenue for their own sites and businesses.
As search engines have become more prominent, some affiliate marketers have shifted from sending e-mail spam to creating automatically generated web pages that often contain product data feeds provided by merchants. The goal of such web pages is to manipulate the relevancy or prominence of resources indexed by a search engine, also known as spamdexing. Each page can be targeted to a different niche market through the use of specific keywords, with the result being a skewed form of search engine optimization.
Paint friends’ nails for a small fee if you have a steady hand. All you need are a few pretty polishes and a little creativity to start your own pop-up nail studio. Charge extra for fancy designs, glitter, or stick-on jewels. Offer a discount if they get a manicure and a pedicure. For example, if a manicure is $5 and a pedicure is $6, make a mani-pedi $10 for a $1 savings to encourage people to spend more.
Stand your ground if the kids misbehave. Be firm with the kids. If they try to tell you that their parents let them do something that the parents specifically said not to do (like stay up past their bedtime), err on the side of caution and obey the parents’ rules. The parents will be impressed by your maturity and responsibility and hopefully invite you back!
Amazon has spent years perfecting the art of online selling and you’ll learn a lot about online marketing by observing how they do it. They constantly test different ways of promoting products and have evolved their site quite a lot over the years. See what widgets they use to promote related products, watch how they use reader reviews, and see the way that they describe products.
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