I do this because I want to build a solid reputation and a loyal readership of people who trust me. I’d rather make less money and still have a reader than make lots of money and never see the reader again. For me, this comes not only from my ethics but my belief that in the long term building a good profile and reputation leads to other opportunities for profit.
You may have noticed in my overview of the Amazon Associates site that I left out the mention of the plugin they built for WordPress. That’s because the plugin doesn’t work (at least not well). Luckily, the Amazon Auto Links plugin will simplify the process of finding new and relevant products to promote and creating affiliate links to them--all from within WordPress.