Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates". Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.
For example, when I first started back in 2009, I learned from a service called Solo Build It. I knew absolutely nothing about building an online business, let alone what “affiliate marketing” even meant. However, they changed my life and taught me how to build money-making websites online, which is what I’ve been doing with my life ever since. This is another great service to consider and you can read my review of Solo Build It here.
Bad product picks could hurt your brand. Chances are good that if you’re including an affiliate link in your content, then you’re willing to put your full support behind the product. However, if the reputation of that product should sour with the public and you fail to catch it, that recommendation of an untrustworthy product could hurt your brand.
Well, actually you do. There are over 500,000,000 (yes, 500 MILLION) products that you can promote as an affiliate marketer online. This means you don’t have to carry any inventory for any of these products/services. You simply link to companies through your special affiliate links, and exchange and they give you a cut (%) of every sale that you make.
Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.