Many affiliate programs run with last-click attribution, where the affiliate receiving the last click before the sale gets 100% credit for the conversion. This is changing. With affiliate platforms providing new attribution models and reporting features, you are able to see a full-funnel, cross-channel view of how individual marketing tactics are working together. For example, you might see that a paid social campaign generated the first click, Affiliate X got click 2, and Affiliate Y got the last click. With this full picture, you can structure your affiliate commissions so that Affiliate X gets a percentage of the credit for the sale, even though they didn’t get the last click.
2. As an affiliate marketer, there are 100’s of millions of products and services you can promote in exchange for a commission. You sign up for what are called “affiliate programs” and once you do that, you are given special links for that company that are unique to you. When you send people to one of those links (through your website, social media, email, or otherwise) and they buy something, you get a % commission. For example, if you sign up to Amazons affiliate program, you can promote any product on their website and earn 6% commissions. Commissions range from 5-75% typically, depending on the program.